Brand Identity for a risk assessment app that's giving previously incarcerated individuals a second chance.

R3 Score is a riskassessment application that allows for those with criminal records to share a more accurate risk score based on their current situation with potential employers or bankers. They needed a modern brand identity to establish their app in the fin-tech space.
With the use of anapproachable and clean typeface and color scheme, the new logo appeals to both app users and those in the financial space. Brand style guidelines were developed to help internal team members keep brand consistency across various mediums.